Advantages of a mobile application
oday, there is no longer any doubt about the importance of having a site accessible by mobile that it is responsive or dedicated. However, do you know the benefits of a mobile app compared to a mobile version of a site?
With a penetration rate of 55%, France ranks third in the world (far behind England and the United States). It is more than one French out of two who owns a smartphone and the share of mobile traffic should climb more and more if we catch up with our Anglo-Saxon neighbors. Moreover, according to Google, “consumers consult their phone 150 times a day,” which they call “micro-moments”. Thus, each of these moments is an opportunity for a brand to influence the decisions and preferences of customers.
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